When it comes to interactions, people use various channels based on their preferences. Additionally, the market is filled with numerous communication apps, each with its unique features and functionalities. 

That being said, business communications have also greatly transformed because of these channels. Customers these days want a real-time channel, where they can either interact with you instantly or keep the conversation going easily.

For this reason, you need to utilize multiple channels where you can not only engage with customers but also promote your products and services naturally. Although the idea of having multichannel interactions sounds amazing, managing these conversations can be a hassle, particularly if you don’t have a streamlined process. 

This is where Zixflow comes in. Zixflow is a solution that is designed to be more than just a messaging tool. It is a centralized platform that enables you to handle your business processes without switching between tools or inboxes. 

It lets you do more than send messages. It helps you stay on top of your outreach by automating and optimizing your marketing strategy to ensure you deliver a well-balanced customer experience across the stages of the sales pipeline.

So, in this guide, I’ll dive into the features of Zixflow that make it more of a business suite and stand out from other communication tools. Let’s get started!

What is Zixflow?

Before I begin talking about its features, first, let’s understand what Zixflow is. At its core, Zixflow is a well-rounded marketing and automation solution that allows businesses to run outreach campaigns and set up canned replies to automate repetitive messages. 

Unlike traditional tools that either focus on a single channel or don’t come with customer data management capabilities, Zixflow brings together a combination of modern and traditional channels along with dynamic automation functionality to take care of various operations like sending a sequence of messages depending on their interests.

However, Zixflow is much more than just a channel aggregator. It allows your business to: 

• Build tailored customer journeys with a drag-and-drop flow builder
• Segment your audience into hyper-personalized Lists
• Analyze outreach performance with campaign & automation reports
• Manage incoming and ongoing conversations from a unified inbox

This combination of capabilities makes Zixflow a perfect platform to help you scale your business and not worry about changing tools should you outgrow its capabilities.

The core features of Zixflow

Even though Zixflow comes with numerous business features to seamlessly run your marketing campaigns and enhance customer engagement. Having said that, some core features make Zixflow what it is. Below, I’ll discuss them in detail: 

Unified communication platform

Managing multiple tools often leads to fragmented communication, leading to lost leads and frustrated customers. With Zixflow’s unified messaging capabilities, no matter which channel you are using, you can manage everything related to it effortlessly. 

For example, you can leverage a cross-channel marketing strategy to incorporate WhatsApp Broadcasts to promote your offerings, send e-commerce email newsletters to let customers know what is happening with your business, or run interactive RCS to direct leads towards conversion. This kind of unified approach ensures that your teams do not waste time jumping between tools and making sure customers enjoy a consistent brand experience. 

Each channel in Zixflow has its own section that contains all the necessary features, so you don’t have to look anywhere else for a channel-specific setting. Once you have set up a channel, you can craft messaging templates and send them using no-code campaign builders. 

Here is a video about Zixflow’s Marketing Stack so you can see the platform in action:

Visual workflow builder

Unlike other tools where you need to have technical knowledge to build sophisticated automated workflows, Zixflow lets you do the same with no coding know-how. 

The automation builder in Zixflow is straightforward to use. You just have to set up logical nodes with correct conditions to build in-depth communication channels to automate customer interactions. For example, using the Flow builder, you can design a WhatsApp chatbot that can automatically take care of common queries your customers might have. 

This visual automation builder makes sure that your customers receive the right message at the right time without needing manual monitoring and intervention. This process not only streamlines communication but also reduces wait times significantly. 

Contact management & segmentation

Sending outreach messages and automating interactions is important for effective communication, and managing your contacts is just as crucial. This is something that other communication solutions seriously lack. They provide basic contact management capabilities or provide third-party integration to connect the tool with an external CRM. 

On the other hand, Zixflow comes with a fully-fledged native CRM that lets you not just store contacts’ data but enhance it with AI-powered features. First off, you can segment your audience base into separate, targeted Lists for more effective management. 

On top of that, you can leverage the built-in AI to enhance customer data with the right email addresses or tailored messages. For instance, if you don’t have an email address of one of your contacts, the Email Finder option lets you search for it, and the Email Validation allows you to check the accuracy of these addresses. 

Moreover, the platform supports multiple views, such as Table and Kanban, to visualize data in different forms for better organization. The Table view enables you to see your complete data, while the Kanban view lets you build a pipeline to move contacts across different stages for easier tracking.

Multi-channel campaigns

Zixflow provides you with native access to all its outreach channels, such as WhatsApp, RCS, email, and SMS. Having native support for these channels ensures you don’t need any additional tools to run your marketing campaigns. All you have to do is set up these channels, and they are ready to be used. 

Now, if you want to use more than one channel for customer engagement, you can do that easily with Zixflow. For example, sales cadence is an excellent option to set up drip campaigns to nurture leads with continuous messages. However, sending messages on a single channel that is not performing well is a waste of time and resources. So, you can include other channels into your marketing strategy.

Advanced functionalities of Zixflow that makes it stand apart 

While the core features of Zixflow cover the essential aspects of the platform, its advanced capabilities are what truly make it more than a communication tool. These features are crafted to make sure you don’t lack any means to grow your brand and worry about changing your tools as a limiting factor.

WhatsApp shared inbox

Using multiple channels at the same time can result in missed messages. If you lose a message in a sea of incoming conversations, it does more than just hurt your business. Also, jumping between numerous tools to keep track of interactions reduces the sales efficiency of your internal teams.

So, to help you handle this issue, Zixflow provides you with a unified inbox for viewing your messages from a centralized location. Additionally, the inbox lets you assign messages to your reps and see whether they have been responded to as well. This way, you ensure that customer queries are resolved in a timely manner and don’t get stuck in a queue of unresolved issues, creating a backlog of tickets. 

AI-powered delivery engine

More of a backend feature, Zixflow has developed an AI engine that ensures 99% message delivery. Furthermore, if you are sending mission-critical messages, like OTPs, setting up an OTP flow to change channels mid-transmission if a delivery fails can drastically increase the delivery rates.

Take Kuku FM, for example, a multilingual audio platform that leveraged Zixflow’s Smart API to recover almost 78% of their failed messages with an AI-powered delivery system.

Compliance & security

Data privacy is non-negotiable in today’s communication landscape. Zixflow is built with compliance and security at its core, supporting global data management regulations like GDPR. If you are a business with an international presence, having a solution that complies with global regulations is a big plus.

Ready-to-use templates

For teams that want to hit the ground running, Zixflow offers you ready-made templates for building various lists and sales cadences. These templates cover the common use cases you might have, like lead nurturing, onboarding, and promotional follow-ups. As a business, you can use them to set up your flows within minutes and get started with using the solution more quickly. 

Real-world use cases of Zixflow

As a well-rounded business suite, Zixflow shines brightest when put into action across different industries. That being said, here are a few examples of how businesses can utilize it to simplify communication and drive growth:

Fashion: A beauty and lifestyle brand, Beautiful Store, used Zixflow to run multichannel marketing and engagement campaigns to interact with customers efficiently. The brand leveraged the WhatsApp marketing initiatives, helping it sell its products more effectively. 

Retail: Tata Consumer, one of India’s leading FMCG brands, utilized Zixflow’s automation capabilities to streamline communications between distributors and vendors. By using WhatsApp automation, Tata Consumer seamlessly interacts with internal departments and customers to send tailored messages. 

Education: An online education/ OTT platform, Seekho, partnered with Zixflow to recover its lost signups by enhancing its messaging delivery. The result of this partnership led them to successfully resend 100% of the failed messages without incurring heavy messaging costs. 

Take your business growth to the next level with Zixflow

Zixflow is developed to help you resolve modern challenges faced by businesses. Whether it is fragmented contact management, a lack of personalized messaging, or a desire to simplify your sales processes, Zixflow is a complete solution for your business. 

With an advanced feature set that ranges from multichannel marketing to cross-channel automation, Zixflow is much more than a traditional messaging tool. 

So, if you are running a business, irrespective of its size, you can take advantage of Zixflow’s modern features to efficiently scale your business. With that said, you can get started with a 7-day free trial to see the platform in action. You can also get in touch with our sales team to schedule a demo to figure out how Zixflow can help you achieve your outreach and sales goals.